Can I see some ID? Deepfakes are pushing the digital identity business to play catch-up
How can businesses and their people trust that someone actually is who they say they are? It’s tougher than ever to know for sure.
The story that’s spooked everyone: Scammers duped a Hong Kong finance worker into shelling out $25 million-by using AI-powered deepfake technology to pose as the company’s CFO and other staff members during a video call.
Granted, that’s an elaborate ruse. But the threat of similar trickery has left providers of digital identity verification scrambling to catch up.
Just ask Franz Gilbert, a managing director at Deloitte, where he’s global growth leader for human capital ecosystems and alliances. Gilbert, who spends a lot of time talking with HR tech providers, is also hearing from clients worried about visual deepfakes.
Their line of questioning: “How do I know the person I interviewed is the same person that I printed out a badge for,” Gilbert relates, “and is the same person that four months from now is actually sitting behind the keyboard and doing the work?”